Life is Good Here
When this brand identity hit the streets a few years back, some critics complained that “good” wasn’t good enough. Why not “great?” they asked. Good question. If you ask me, life is great here, but if a community boasts as being the absolute best and greatest, then by gosh it better be. And life is not great for everyone here, but generally speaking, life is good for most everyone. Instead of some silly slogan slapped on top of our town that is only relevant to a few, this slogan has resonated with the public to the point they speak it all the time, wear buttons with this symbol on it, and put it on banners. People like it. I did a survey a while back asking for opinions about Aberdeen’s brand. I presented about 8 options and the prevailing one was Life is Good; by an enormous margin. Maybe it was just ingrained in our popular culture, or maybe people just believe it to be true. Brands are what brands are. You cannot say a brand is something that it’s not…unless you have a huge marketing budget.
“Life is Good” emerged from our Chamber of Commerce several years back. The brand has been the successful center of advertising for many city organizations as well as individual companies. And we could do more with it.
My concern with my community is complacency. If Life is Good, how can we work to make it better? I say we pick a brand we want to be, then work hard to get there. But that would take tremendous leadership. But, alas, I’m content, but not complacent. I’m always inspired to push forward, say great things about my town, and hopefully inspire you or others to take a look at our great town as a place you’d like to return to. I’m good with that. – Troy McQuillen
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